Overheard a homeowner call their alarm panel a 'fancy calculator' and it got me thinking

I was finishing up a job in a suburb last week and the client was showing their friend the new system. The friend pointed at the keypad and said, 'So it's just a fancy calculator that calls the cops?' I had to laugh. It's a simple way to put it, but it made me realize how we sometimes overcomplicate our explanations. We talk about RF signals, mesh networks, and two-way voice, but for most people, it's just a button that brings help. Made me adjust my whole demo spiel to be way more basic. Anyone else have a customer say something that totally reframed how you explain things?

2 comments

2 Comments

wren21714d ago

Fancy calculator" is perfect. I once had a client call their smart thermostat a "robot butler for the AC" and it just clicked way better than my whole tech explanation.

sethb4514d ago

Yeah, I'm the worst at that... I'll spend ten minutes explaining cloud storage to my mom and she'll just call it a "filing cabinet in the sky." It's way better. I need to just stop talking and let people come up with their own names for stuff.