Vent: I swore hot towels were a gimmick until a guy in Rochester asked for one
He sat down with a stiff neck from 10 hours driving a rig and said the hot towel was the only reason he came back to barbers instead of a chain. Now I keep a warmer running at 150 degrees and want to know what else I dismissed too fast.
A stiff neck from 10 hours on the road is a real problem, so I get why that towel hit different for him. But I'd bet money the towel wasn't the only thing he came back for. Most guys stick with a barber because they like the cut and the person, the towel just makes the whole thing feel better.