Hot take: the stat that small businesses get 40% of new sales from word of mouth shook me

Patricia Hayes · 2026-10-12T18:45:03.284558+00:00

I read that in a survey from a marketing group in Des Moines while killing time at the laundromat last week, and I keep thinking about how that lines up with how we actually land jobs. Do you all put real effort into referrals, or just hope they happen?

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Hot take: the stat that small businesses get 40% of new sales from word of mouth shook me | Business Growth - Rigidtalk