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The $47 price hike 6 months ago taught me more about growth than any masterclass
Six months ago I raised my rates by $47 a month on my smallest clients and figured I'd lose half of them. Lost two out of eighteen, and the other sixteen didn't even blink, which told me I'd been pricing off fear for years. Here's the part that stings: my revenue went up around $750 a month but my actual workload barely moved. I'd been told forever that growth was about hustling for more clients, and it turns out it's mostly about charging the ones you have the right price. My old partner thinks I'm nuts for risking the small accounts, but those accounts were the ones eating all my phone time anyway. So now I'm stuck wondering if I should make the next jump or sit still for a bit, and I want to hear from people who raised prices and what happened next.
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