Took me 14 months to figure out why our repeat orders dropped
Back in 2021 we ran a small wholesale bakery in Portland and our monthly repeat orders from cafes just kept sliding, no obvious reason. I spent over a year tweaking pricing and delivery times before I noticed the real issue was our invoicing software, it was auto-rounding quantities on reorders and shorting every order by a few loaves. Once I fixed that setting in QuickBooks, repeat orders bounced back within about 8 weeks. Has anyone else had a boring backend problem eat their growth like that and take forever to spot?