A GC in Columbus told me my bids were too clean, and he was right

I sent a guy a bid for a bathroom remodel back in March and he called me back not to talk price, but to say my estimate looked like a menu with no notes on it. He told me straight up that homeowners sign when they see where the money goes, not just one lump sum at the bottom. So I started splitting demo, rough-in, tile, and trim into their own line items with a short note on each, and my close rate on bids over $8k went up way more than I expected. Now I'm second guessing whether I should be doing the same thing on my invoices after the job starts. How detailed do you guys get on the paperwork side, or do you just keep it simple and let the work talk?