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A vendor rep told me they spend 60% of their time writing internal notes nobody reads
I sat in on a vendor call last Tuesday with a rep from a PR tool company. She mentioned offhand that their team spends about 60% of its week writing internal updates, recaps, and status notes that maybe three people actually open. It made me think about how much of corporate comms is just talking to ourselves. We obsess over tone and word choice in emails that get skimmed in four seconds. Meanwhile the one line that actually moved a project forward was a blunt Slack message from an engineer. Has anyone else noticed their comms calendar filling up with stuff that never leaves the building?
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jason_kelly818h ago
This is the same thing as those family group texts where everyone shares their location and nobody responds. We mistake sending for reaching, whether it's a status update or a birthday message. The real signal is usually short and meant for one person, and everything else is just noise we make to feel productive.
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