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Dropped $1,800 on a freelance PR guy for our product launch and I'm still cleaning up the mess
We hired this freelance PR person 4 months ago for $1,800 to get our launch into some industry newsletters and she promised 3 placements minimum. What we got was one dead link, a typo in our own company name, and a pitch email she sent to a reporter who had literally left that outlet in 2022, so now the whole thing is late and my boss keeps asking why our comms budget shows nothing. Has anyone else paid a freelancer for press coverage and actually gotten real placements, or is this just how it goes with small shops?
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