Unpopular opinion: Our 'crisis' press release about the Denver plant just made everything worse

I was in the office at 2 AM, and we sent out a statement that said 'we are aware of the situation and investigating' after a small chemical smell, which basically told every local news station to camp outside the gates for three days straight. What's a better way to handle a minor internal issue without turning it into a five-alarm media fire?

2 comments

2 Comments

cooper.max8d ago

Been there, that automatic press release is a total trap, right?

patricia_singh817d ago

Yeah it's like everything's on autopilot these days... you're totally right @cooper.max. Feels like you can't trust anything to be real anymore.