Why do internal newsletters always read like they were written by a robot?

I just got our quarterly internal newsletter and it had 3 paragraphs about 'synergistic cross-departmental alignment' with zero actual news about what anyone is working on. Our marketing team launched a new product last month and it got one sentence buried at the bottom. Why do we keep writing stuff nobody wants to read?

2 comments

2 Comments

evangarcia3d agoMost Upvoted

Fix the title first - they usually get written by one person in HR or comms who has to make everyone sound important and busy, not an actual robot. The real problem is nobody wants to admit their team's project isn't that exciting, so they pad it with buzzwords to make it sound bigger than it is. Unless your newsletter has real deadlines, actual numbers, or a link to something useful, nobody's reading past the first sentence anyway.

wren2173d ago

You said the real problem is nobody wants to admit their team's project isn't that exciting, and honestly that hit home. At my old job, we had a weekly newsletter that was basically a desert of buzzwords until someone finally just wrote "we finished the Q3 audit, here's the spreadsheet, go update your file by Friday." That one email had the highest engagement we ever got. So @evangarcia, you're right - drop the fluff, give people something they can actually use, and they'll read it.