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I dropped $2,500 on a local TV ad spot and can't decide if it was a genius move or a total waste.
The ad ran for a month and brought in a dozen new clients, but I'm debating if the same money in targeted Facebook ads would have gotten me a better return, so what's your take on traditional vs. digital for a local service business?
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perez.mason6mo ago
You said it brought in a dozen new clients, so it clearly wasn't a total waste. That's a real result you can measure. The thing with TV is you're paying for a big blast of local eyeballs, which builds name recognition even if people don't call right away. Facebook ads can feel more direct, but you're also fighting the algorithm and ad fatigue. Honestly, for a local service, mixing both might be the move, but I'd want to know what a new client is worth to you to really judge that $2,500.
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alice_wilson735mo ago
But that name recognition is so hard to track, and $2,500 is a huge chunk of cash for a small business. Like @nora184 said, we need to see if those clients stick around, but what if they don't? That money could have paid for a ton of super targeted Facebook ads to people actually searching for your service right now. TV feels like a hope and a prayer compared to that.
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nora1846mo ago
Mason's point about name recognition is key, like did you get any calls from people who just remembered your business later? I mean the real test is if those new clients stick around and cover the ad cost over time, not just right away. Maybe compare that to what you'd expect from a Facebook campaign with the same budget.
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