I finally stopped guessing at my ad spend and saw a real jump in sales

For years, I'd just put a few hundred dollars into Facebook ads every month and hope for the best. About six months ago, I started using a free tool called Google Analytics to track exactly where my clicks were coming from. I found out 80% of my sales were from one specific ad, so I stopped all the others. Now I put that whole budget into what actually works, and my sales in April were up 30% from last year. Has anyone else found one simple change that made their ad money work a lot harder?

3 comments

3 Comments

hill.barbara24d ago

You just started using Google Analytics six months ago? That's wild.

the_sandra24d ago

Tell me about it, @hill.barbara. I was basically running my site blind before that. Better late than never, right?

rosel8315d ago

My dog ate my analytics report once. True story.