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I thought paying for a booth at the Tucson street fair was a waste of $350, then I did the math
Three years back I sold handmade candles online only and swore live events were for people with money to burn. My wife pushed me into a $350 booth at a fair in Tucson last spring, and I almost backed out twice. Turns out I sold $1,890 worth in two days and got 40 email signups that turned into repeat buyers. The part that shocked me was how many people asked where else they could buy, which never happens on my site. Anyone else found that in-person events beat online ads for the money, or did I just get lucky with the crowd?
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jamie_clark20d ago
Hold on, you almost backed out twice on a $350 booth and then pulled in $1,890 in two days? That is not luck, that is a 5x return in a weekend. The part that really gets me is the 40 email signups, because those people actually chose to hear from you instead of just scrolling past an ad. When someone asks where else they can buy, that means they trusted the product enough to want more of it, and you can't fake that with a Facebook ad. I'd say the Tucson crowd handed you proof that being in the same room as your customers beats anything a screen can do.
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