My mentor said I was wasting money on Google Ads, he was right

I had a mentor in Chicago tell me last year to stop dumping $2,000 a month into Google Ads for my landscaping business because my targeting was too broad. He said focus on local service ads instead. I didn't listen and burned through $8,000 before I finally switched, now I get actual leads for half the cost. Anyone else have someone give them hard advice they ignored at first?

2 comments

2 Comments

jana_miller315d ago

Oh man, I mean is it really that serious though? A mentor giving you advice you already sort of knew but just didn't want to hear? I feel like half the time "hard advice" is just someone telling you something obvious you could have figured out on your own with a little more time. Like yeah, targeting too broad is a rookie mistake but you live and you learn, right? Idk, maybe I'm just not that into mentors telling people what to do, feels a bit preachy to me.

sandra9165d ago

Yeah the "you live and you learn" part is so true but I feel like that's exactly the point of having a mentor lol. It's not that they're telling you stuff you couldn't figure out eventually, it's that they save you the expensive lesson first. Kind of like how people will ignore the label on their shampoo that says to rinse and repeat but then wonder why their hair is gross after one wash haha. We all have that thing where we think we know better until we prove ourselves wrong with our own wallet. Sometimes hearing it from someone else is the only way to get past that stubborn part of your brain.