Noticed something odd comparing my 2023 and 2024 customer lists

I pulled my job history from last February and this February, and the repeat customers doubled from 6 to 12 even though my ad spend stayed the same at $400. The only real change was I started sending a short follow-up text two days after each repair instead of just an invoice email. Has anyone else seen a jump like that from something that cheap and simple?

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1 Comment

jakeperry1d ago

Makes you wonder how many other simple touches we overlook, right? Funny how a tiny human gesture beats a hundred bucks of ads every time.