Our recyclable packaging slip up almost hurt a sale

We chose regular plastic without thinking and a customer called us out. Now we're fast tracking a switch to better options.

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3 Comments

taylor266mo ago

Yeah, that part about the customer calling you out really hits home. I read something last week saying more people check packaging materials now before they even look at the price. It's wild how fast that changed from just a nice extra to a real deal breaker. What kind of better options are you looking at switching to?

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jenniferr896mo ago

Watched my friend's Etsy shop get torn apart in reviews because they used bubble wrap. One customer posted a video unboxing and shaming the plastic, just like @taylor26 said. She panicked and swapped to corrugated cardboard sleeves overnight. Lost a bunch of orders but saved her brand long-term.

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aaronallen6mo ago

taylor26 is right about people checking the materials first now. We had to switch fast after a similar mess up. Look into mushroom packaging or cornstarch stuff, it breaks down in your home compost. The cornstarch ones feel like regular plastic but don't stick around.

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