Ran the same ad on Facebook and Google for my dog walking service

I put $50 into each platform for a week to see which brought in more clients. The Facebook ad got a bunch of likes and shares, but only one person booked a walk. The Google ad, which showed up when people searched 'dog walker near me', got me five new customers right away. It turns out people on Google were already looking to hire, while Facebook was just for scrolling. Has anyone else found search ads work way better than social ones for local services?

2 comments

2 Comments

evan_nguyen2311d ago

Focus your budget on search ads for services people need right now. You're paying to reach customers who are already looking to buy.

emma7211d ago

Wait you're putting ALL your money into search ads? That's crazy to me. What about all the people who don't even know they need your service yet? You're only talking to people already typing in the exact right words. You need some kind of brand stuff out there too, or you're missing a huge chunk of possible customers.