Shoutout to that networking event in Austin that flipped my whole approach to cold email

I went to a small business mixer in Austin last month expecting the usual pitchfest, but a guy there argued that personalized video emails beat text cold emails 3 to 1 every time. He showed me his open rates from a 50-person test, and now I'm stuck trying to decide if the time investment for each video is worth it or if his data was just a fluke. Has anyone else tried video outreach and seen real growth, or is it just another shiny object?

3 comments

3 Comments

ryan9522d agoMost Upvoted

Yeah video feels like a lot of work for maybe one reply.

wright.michael2d ago

Did you ever try it and just delete it after? My buddy Mark spent like 4 hours recording and editing a video reply once and nobody even watched the whole thing.

jakem982d ago

4 hours on one video reply is insane, I can't believe Mark actually did that! @ryan952 is definitely right that video feels like way too much effort. I tried uploading a 2 minute clip once and even that felt like a waste when barely anyone saw it. Can you imagine spending an entire afternoon editing in cuts and adding captions just for it to get ignored? Mark must have been so frustrated, I would have deleted it too.