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Spent $400 on a targeted LinkedIn ad campaign and it brought in zero qualified leads last month.
The audience targeting looked perfect on paper, but the clicks all came from people who just wanted to network, not buy our B2B software, so has anyone else found a better way to filter for actual buyers there?
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the_dakota24d ago
Wait you spent four hundred dollars and got absolutely nothing back? That's brutal. I've seen LinkedIn ads miss the mark but zero leads is a special kind of pain. The targeting tools there are basically just guessing job titles, they don't know who's actually ready to make a purchase. You might have better luck using the ad budget to go after people who already visited your website, if you can set that up.
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kai46324d ago
Yeah, the targeting tools are just guessing. Reminds me of when @the_dakota tried to explain SEO to me and my eyes glazed over. Some platforms just take your money and call it a day.
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