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Unpopular take: chasing 5 new clients beats trying to keep the 20 you have
Everyone in my Minneapolis small biz group keeps saying retention is king, but after I lost my two biggest accounts in Q1 and replaced them in 6 weeks with cold outreach, I stopped believing that. Anyone else find that new leads are easier to land than squeezing more money out of people who already capped out on what they'll pay you?
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logan_robinson8512d ago
Ha, but you didn't really replace them though, you just swapped them out. Keeping a client you already have costs way less than landing a new one, so yeah cold outreach worked this time but you got lucky with the timing. Losing your two biggest accounts in one quarter is a red flag, not proof that retention doesn't matter.
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