My cousin's reaction to learning about dry aging was priceless

I explained the whole process to him last weekend. He had no idea meat could be treated like that, and it made me proud of what we do.

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thomas.sandra6mo ago

Have you tried letting them smell the difference? That always blows people's minds! I find that starting with why it tastes better helps them get it faster.

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jakef666mo ago

Last week, my buddy Mark doubted good olive oil. Poured two samples for a smell test. His reaction was instant. Now he gets why taste starts with the nose. Works every time.

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flores.emma6mo ago

That bit about taste starting with the nose is so true. I was reading this article about how smell is like 80% of flavor or something crazy like that. It's why a stuffy nose ruins food. Showing someone the smell difference is the fastest way to upgrade their whole understanding of quality.

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