Compare how two YouTubers handled the same callout and one kept their channel
Last month I watched two creators get dogpiled for the same thing, a misleading sponsored segment about a health drink. One person, a fitness guy with 500K subs, deleted the video, posted a 2 minute non apology, and within 3 days had lost 20K subs and a brand deal. The other, a small cooking channel with 30K subs, put out a 12 minute breakdown showing the exact claims they messed up, admitted they took bad research from a third party, and refunded the sponsor money on camera. Their sub count actually went up by 4K in that week. It made me wonder, does the size of your audience change how seriously people take your apology, or is it all about putting in the work?