Had to choose between a full press release or just a blog post for our Q3 results.

Went with the blog post, saved about $2k on wire fees, and our web traffic actually went up 15% last quarter.

2 comments

2 Comments

Smart move. We did the same thing last year and saw way more engagement on our own site. The wire services just don't get the same reach anymore.

Actually, our wire service traffic still crushes it.