Unpopular opinion: Most corporate purpose statements are just empty words

I was reading a report from the University of Michigan last week. It said over 70% of people think corporate social responsibility is just a marketing tactic. That stat hit hard because I've written those fluffy statements myself. How do you actually make a company's purpose feel real to employees, not just a line on the website?

2 comments

2 Comments

wren_walker6216d ago

It starts with leadership actually living it. If the C-suite bonuses aren't tied to those purpose goals, it's just wallpaper.

jennifer35816d ago

I used to write those fluffy statements too, but wren_walker62 is right about tying bonuses to goals.