A client said my website copy was 'too robotic' and it stung

They specifically said my 'About Us' page sounded like a press release and told me to just write like I talk. I rewrote it in a more casual voice and my contact form submissions went up by 15% last month. Has anyone else gotten feedback that actually improved their results?

2 comments

2 Comments

scott.charlie28d ago

Got the opposite experience, my formal copy actually converts better for my audience.

derek7828d ago

Ever notice how people just want to talk to a person, not a company? @scott.charlie's thing makes sense too, some folks want that official feel. Guess it's all about who's reading.