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Pro tip: I ran a $500 Facebook ad for a week and got zero sales but a ton of comments
I set up a targeted ad for my fencing service in Phoenix, focusing on new home builds. Instead of calls, the post got flooded with people asking if I could fix their old fences, which I don't usually do. Do you think I should change my service to match the demand or stick with my original plan and tweak the ad?
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riley86016d ago
Wait, you spent five hundred bucks and all you got was a bunch of wrong questions? That's brutal, lol. Honestly though, if that many people are asking for fence repair, maybe there's a real need for it. Could you add it as a separate service without dropping the new build stuff? Your ad might just need to be way more clear about what you actually do.
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jenny_jackson3d ago
Totally get where you're coming from. I used to think ads had to be super broad to catch everyone, but riley860 is right, that just brings the wrong people. Saw it myself last year with a vague "home services" ad that got me a ton of calls for plumbing, which I don't do. Switched it to "custom deck building" only and the calls dropped, but every single one was a real job. Clarity beats volume every time.
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masontorres16d ago
Actually it was five hundred on the ad itself, not the questions. But yeah, the clarity thing is spot on. Maybe the ad copy is just attracting the wrong crowd?
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