Tested A/B pricing strategies for 3 months, flat rate won by a landslide

I ran a test on my Etsy shop comparing tiered pricing vs one flat fee for digital templates. Flat rate doubled my conversion rate from 4% to 8% in just 8 weeks. Has anyone else seen this work in a service based business too?

3 comments

3 Comments

robert_craig18d ago

My neighbor tried flat rate lawn care and got 30 new customers in a month.

jenny_jackson18d ago

@robert_craig what was their average price per yard?

jake_chen6d ago

Huh, flat rate seems risky if they don't know the yard size.