Why does nobody talk about how much better a simple email list is than social media for real growth?

I mean, I ran both for my small bakery for a year. We posted every day on Instagram and built a list of 500 people who signed up for our newsletter. The social stuff got likes, but when we sent a Friday email about our new sourdough, we sold out in 3 hours. The email list just brings people back who actually want to buy. Has anyone else found social media doesn't really drive sales like they say?

2 comments

2 Comments

wright.dakota19d ago

Have you considered that maybe your bakery is just a bad fit for social media? A visual platform like Instagram is perfect for a lot of businesses. A local coffee shop I know runs a weekly trivia contest on their stories and it brings in a huge crowd every single time. Their sales from those posts are way bigger than any email blast. Your sourdough sold out because it was a one-time thing, but social media builds a community that keeps people coming back for the vibe, not just the bread. You might just be using it wrong.

reese46919d ago

What kind of content did that coffee shop post to build that crowd, @wright.dakota? When I helped my friend's bookshop, we stopped just posting covers and started sharing short, funny quotes from different books each day. It took a few weeks, but people started coming in to find the "quote of the day" book, and that steady habit worked better than any single sale post.