Just learned that 70% of internal memos get ignored by employees within 48 hours

Saw that stat in a study from the Institute for Corporate Productivity and it made me wonder if we're all just shouting into the void with those quarterly updates - has anyone found a way to actually get people to read them?

2 comments

2 Comments

kai4639d ago

I mean, the "tricking people through panic" approach feels like my last relationship update honestly. I've found the only way to get my team to read anything is to attach a picture of a cat wearing a tiny hat in the subject line and promise more cat content if they click through. Does it work? Maybe like 60% of the time. But I also once sent a super important memo about safety protocols and nobody saw it until I emailed again with "free pizza in the break room" in the subject line. Idk, maybe we're all just Pavlov's employees at this point.

terry_walker12d ago

A buddy of mine at a logistics firm told me their CEO tried everything to get people to read internal memos. Finally he started sending them as fake "urgent system update" alerts with a countdown timer. Said it felt dirty but the open rates shot up to like 80%. They even put a red banner at the top that said "action required." People clicked out of panic, not interest. Has anyone else tried tricking their coworkers into reading stuff?