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Our press release turnaround went from 3 days to 6 hours and it's because we killed the approval chain
Six months ago at our office in Columbus, a routine product announcement took three full days to get out the door because it passed through legal, then brand, then two VPs who barely read it. Last week we pushed one out in six hours with just one editor and one legal sign-off. Turning off the reply-all thread and setting a 2-hour response window did more for us than any new tool we bought. The comms team stopped being a bottleneck and started being a newsroom. Curious if other teams here have cut approvers and actually got faster, or did it blow up on you later?
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miabennett1h ago
My last job had an approval chain so long I once got a sign-off from a VP who had been on vacation for a week and clearly had no clue what he was approving. He replied "looks good" to a press release about a product he called by the wrong name. Six people had already signed off before him and not one caught it. Your two hour window idea is the real hero here, because half the delay is just people sitting on drafts until someone nags them. Cutting approvers only works if the ones left actually read the thing, which sounds like what you built.
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