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The $480 internal email video that got 12 views
Last quarter our comms team spent nearly 500 bucks producing a slick animated video for a global policy rollout. We hired a freelancer, did three approval rounds, the whole thing. Posted it on the intranet on a Friday afternoon. When I checked the analytics Monday, 12 views. Twelve. My boss asked how we could 'increase engagement' and I just pointed at the screen. Has anyone else had a big budget project totally flop? What did you do differently after?
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terrywalker1mo ago
Twelve views is bad but the video was not the problem. Friday afternoon is where you lost. Half the company checked out by noon and the other half never opens the intranet unless someone forces them. A $480 video nobody watches beats a $5,000 video nobody watches, so at least you kept the damage small. Spend the next budget on getting it in front of people at a time they actually look, like a Tuesday morning all-hands or a direct link in a manager email. The slick part was never the issue.
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