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Watched a local cafe spend $500 on Instagram ads but ignore their actual customers
They had a line out the door last Saturday, but the owner was glued to his phone trying to boost a post. I heard him tell his barista, 'The online numbers are what matter.' Meanwhile, people were leaving because the wait was too long. How can you grow if you're not fixing the real problem in front of you? Has anyone else seen a business chase shiny objects instead of solving basic issues?
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sarah_brown2d ago
Ugh, that's so frustrating to watch. Seen it happen before, and it always ends the same way. You gotta fix the line out the door first, or those ad views are just showing people a bad time. The best marketing is a smooth shop that makes people want to come back.
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wyatt_jones2d ago
Look at it from his side though. Those ads could bring in way more people over time. A long line today might mean a packed shop all week from new customers.
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