Found a stat about internal newsletters that blew my mind

I was digging through some analytics from our last quarter and found out that 73% of employees never even scroll past the first two lines of our weekly internal newsletter. I pulled the data from our email platform after a VP asked why engagement was so low. How do you even fix that when you have to cram in updates from every department?

2 comments

2 Comments

robertb307d ago

Yeah it's kinda like how nobody reads past the first few sentences of a text message either.

garcia.casey6d ago

Blame the writers not the readers - 73% is actually a great sign that people are at least opening the thing.