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Remember when we used to mail out 500 flyers for every local event?
Back in 2015, my small cafe in Portland spent so much time and money on print ads to get people in the door. Now, I just run a $50 boosted post on Instagram for a weekend special and it reaches more people in a day. The switch happened around 2018 when I saw our flyer response rate drop below 1%. Has anyone else found a specific online ad platform that really works for local service businesses?
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jordanm192d ago
Used to hate Facebook ads until they saved my last event.
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shane_martinez442d ago
Funny you mention flyers. My old boss at a bike shop was obsessed with them, even when everyone just threw them away. The switch to local Facebook ads felt like cheating at first.
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