Whoa, hold on, I have to disagree here. What you did was not really "cutting your prices" in a bad way, you just found a different market that the big guys ignored, and that is smart. But the trap is that small jobs eat up your whole day just like big ones do, so if you are running a crew and a truck, that $95 couch move can end up costing you money once you add gas and time. The referral chain working out is great, but I would be careful about locking in low flat rates that do not leave room for stairs, tolls, or a job running long, because that is where the "charge more" advice actually comes from.